With roots from the UK, we are a young and aspiring startup company uniquely positioned in delivering premium lifestyle products including seating, accessories and fashion to leading clients around the world.  Through manufacturing facilities in China, US and a new European set up that will be completed in 2026, we plan in “Making In The Territory For The Territory”.  At Ideaz, we foster deep collaboration with our customers, suppliers and stakeholders in building strong partnerships together and turning great ideas into reality.

Lincoln’s journey is a story of unique contrast: a deep reverence for tradition fused with a relentless drive to innovate.

Brought up in Clifton, his formative years in the UK were a masterclass in heritage and global perspective. There, he cultivated an eye for detail and a foundational belief that true value is built on trust and authentic relationships before he graduated as a Manufacturing Systems Engineer in the 90’s. 

His education continued through his own family business in Luxury Handbags, where he learned the art of handmade craftsmanship from the ground up.  He then moved on and mastered the entire product lifecycle, delving into global sourcing, design, engineering and manufacturing for major retailers.

Guided by his mentor, a reputable veteran in the field, Lincoln honed an invaluable skill: the ability to anticipate what's next before it becomes a trend and to turn this great idea into reality.

These years behind the scenes provided unparalleled learnings and understanding in what makes a product become a trend that truly resonates.

This is more than a new venture; it is the culmination of a quest to create “the next big thing”, built on a foundation of impeccable craft and detail orientation, global connections, and a desire to redefine what's possible.

Our mission

Our mission is to deliver products that are fun, loving, and unconventional to people all around the world.